Startup Case Study: Ovie
Product
Value Proposition
Bluetooth Low Energy Tags connect your food to a food database in order to track and optimally use up food in your fridge. No Smart Fridge required.
Reduces food waste by efficiently managing your food.
Press a button, tag your good with your voice, and we handle the rest. The reminders live in your fridge, so you never have to pull out your phone to tag you food or to find out how long it's been saved for.
Triggers
- Up to 40% of food in the USA is never eaten.
- 1 in 8 Americans struggle to put enough food on the table
- Until now we just haven't had a good way to keep track of it so it all too often goes to waste.
Market Size
all households.
Seed Capital
$64,176 (from Kickstarter)
Target Market
- Housewives
- Busy Households
- Tech Savvy Households
- Google Home / Amazon Echo Users
AI usage
- none
Dataset
Type
- Recipe Database
Data Source
- Initial: Collect and vet Recipe database.
- Runtime: Database lives in the cloud and is updated by Ovie. The user's app pulls the latest database from the cloud
Relevance
- Consumer products related clients
- "Smartening of objects" ideas
- User Experience Case Study
User Experience
How do we tell if something in the fridge has expired? we check the expiry date.
Ovie matches this customer expectation by having a physical tag on your groceries, that not only show you if your food has expired, but also <strong class="text-highlight">whether or not your food is expiring soon</strong>. All this information is shown <strong class="text-highlight">at a glance</strong>.
This difference, in addition to connecting to a food database, allows users to make intelligent decisions as to when to finish what food in the fridge.
Knowing if food is 2 weeks or 1 day away from expiration allows users (and the app) to be mindful of how you plan your day (whether or not you're going to the dinner party), as well as what to cook first.
Details
How does it work?
Bluetooth Low Energy + Food Database with recipes + BLE hub hidden out of sight that connects to Wifi.
- BLE tag lasts 18-24 months
- Database is used to track food expiry as well as get you recipes based on what's going to expire.
- Input interface is done through voice on a smart home device (Google Home, Alexa, Siri)
Industry
- Digital Home
- IoT
- Food
- Health