Startup Case Study: FoodMarble
Value Proposition
What triggers indigestion? FoodMarble is able to tell you from the amount of Hydrogen that comes out of your breath after meals.
This device tells you whether your food is digested properly.
If you like certain foods but they don't digest well, it can tell you. It can also recommend your diet.
Triggers
- People now have a high interest in their personal health and hygiene.
- Technology used to measure Hydogen through breath is now small enough and cheap enough to be mass produced.
Market Size
1 in 8 people experience frequent digestive disruption, which have a profound impact on their quality of life.
Seed Capital
Industry
- Healthcare
- Wellness
- Sports
- Senior
How does it work?
Some people struggle to digest certain food components, like lactose or fructose. When these components pass into the gut without being fully digested, thye begin to ferment, which can lead to uncomfortable digestive symptoms.
Some of the hydrogen generated during fermantation is absorbed into the blood and eventaully exhaled in your breath.